2nd Annual Patient Experience Forum - Speaker Bios

Pouya Afshar MD, MBA

Chief Medical Officer
Integrated Healthcare Alliance

Dr. Afshar is board certified in internal medicine, hospice and palliative medicine, and venous and lymphatic medicine. Since 2010 he has served as an assistant clinical professor of medicine at the University of California, San Diego. He works in different levels of healthcare in an effort to provide continuity of care for all his patients. As an acute care physician, he is a hospitalist at UCSD Thornton, UCSD Hillcrest, Scripps Mercy Hospital, and the VA San Diego Hospital. A pioneer in transitional care medicine, Dr. Afshar is a medical director for several skilled nursing facilities, where he manages patients post hospitalization during their short term rehabilitation. As the final piece to the continuum of care, Dr. Afshar founded Integrated Healthcare Alliance (IHA) in 2015, where his primary care physicians lead a multidisciplinary team that delivers in home medical care.

Outside of medicine, Dr. Afshar is an avid soccer player, former personal trainer, and completed 14 marathons, including two trips as a qualifying runner for the Boston Marathon.

Fred Holston

Former CTO & Executive Director – Healthcare Transformation Lab
Intermountain Healthcare

Frederick Holston’s history in technology started in the mid ’80s with early mainframe and PC technologies. His background includes work in the financial, federal government, military and manufacturing sectors.

Most recently, Mr. Holston spent 19 years with Intermountain Healthcare, a globally respected leader in high-quality and low-cost healthcare based in Salt Lake City. At Intermountain, Mr. Holston was chief technology officer and executive director of their Healthcare Transformation Lab. He has experience delivering healthcare-related technologies ranging from data center technologies and EMRs to medical device integration.

Prior to Intermountain, Mr. Holston worked for Oracle, where he was a principle consultant primarily for the military and a federal agency. He has been quoted in a number of healthcare and healthcare-technology articles, and was featured in the February 2013 issue of Health Leaders.

Mr. Holston holds a degree in electronics engineering technology. He is a member of the Institute of Electronics and Electrical Engineers (IEEE). He is a corporate member of CHIME and a voting member of the IEEE Standards Association.

Kevin Stuck

Senior Director, Healthcare and Life Sciences

Kevin Stuck is a Senior Director in Salesforce's Healthcare and Life Sciences industry team where he leads consulting partner in development of solutions for providers, health plans, pharmaceutical and medical devices organizations.

Kevin brings experience in healthcare operations and leading enterprise software strategies and projects as a leader with regional consulting firms and as a Managing Director for advisory services at KPMG prior to joining Salesforce.